The Knife are an electronic music duo from Sweden, formed in 1999. The group consists of siblings Karin Dreijer Andersson and Olof Dreijer, who together also run their own record company, Rabid Records. They have won a number of Swedish Grammis, but refuse to attend awards ceremonies. They have appeared in public wearing Venetian masks. The band gained international notoriety with a cover of their song "Heartbeats" being used in a Sony ad. The group commented on this in a Dagens Nyheter article, claiming that Sony paid a large sum of money to use the song. Despite the group's anti-commercial views, they justified the transaction by citing their need for money to establish a record company. Having never before performed live, The Knife went on tour in 2006, and after selling out shows worldwide, a DVD of the tour was announced. The Knife rarely cooperate with the media or the mainstream music scene. The group rarely makes public appearances; most of their promotional photos feature the members wearing masks with birds' beaks. The Knife won a Grammis award as best pop group of the year 2003, but they boycotted the ceremony by sending two representatives of the Guerrilla Girls, with the number 50 written on their costumes, as a protest against male dominance in the music industry. All of their protests have seemed to put them in the spotlight even more. Pretty good marketing scheme if you ask me. This is "Heartbeats" off of their second album Deep Cuts.
www.theknife.net
Smelly Dog
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